At Shear Performance Marketing, we specialize in transforming digital marketing campaigns through a blend of creativity, strategy, innovation, and advanced analytics. With a keen focus on data storytelling, audience segmentation, and KPI-driven decision-making, we empower brands to thrive in the digital age.
Founded by Michael Shear, a marketing analytics expert with over 16 years of experience, Shear Performance Marketing is built on the belief that data and creativity go hand in hand. We help brands optimize performance, refine customer journeys, and implement scalable digital marketing strategies to drive real business results.
Helping Brands Succeed with Data-Driven Creativity & Innovation
About
Michael Shear is a seasoned marketing strategist and the founder of Shear Performance Marketing. With over 16 years of experience, he has led data-driven growth initiatives for global corporations, major agencies, and innovative startups. His career spans respected brands including Volkswagen, Shell, Warner Music Group, and Hilton, where he has delivered measurable results through advanced analytics and strategic creativity.
Before starting his own consultancy, Michael held leadership roles at companies known for their marketing excellence. At Epsilon, he led digital analytics for more than 40 clients, designing KPI frameworks, performance benchmarks, and testing strategies that improved campaign outcomes. While at MediaCom, he helped drive marketing ROI increases of over 200 percent on global campaigns for Volkswagen and Shell. Earlier, at Warner Music Group, he supported over 100 artists with insights that deepened fan engagement and improved digital performance.
Michael holds a Bachelor of Science in Economics and Mathematics from Bates College and a Master of Science in Economics and Management Science from Humboldt-Universität zu Berlin. Fluent in German and proficient in Spanish, he brings a global and analytical mindset to his work.
At Shear Performance Marketing, Michael helps brands make sense of their data and turn it into actionable strategy. His expertise spans marketing operations, audience segmentation, and full-funnel optimization across digital channels. He partners with businesses to enhance paid media performance, streamline the customer journey, and deliver growth that’s both meaningful and measurable.