I specialize in transforming digital marketing campaigns with data-first strategies that deliver measurable results.

I’m Michael Shear, founder of Shear Performance Marketing and a marketing analytics expert with over 16 years of experience driving growth across global brands, platforms, and industries.

I’m a seasoned marketing strategist and the founder of Shear Performance Marketing. With a deep background in analytics, marketing technology, and business intelligence, I help companies bridge the gap between data and storytelling.

I’ve worked with leading brands across entertainment, eCommerce, B2B, and consumer sectors, bringing clarity to KPIs, activating insights through platforms like Google Marketing Platform, Adobe Experience Cloud, and Salesforce, and aligning cross-functional teams to meet growth goals.